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<p>生成式AI正在重塑百度搜索的呈现方式。与传统基于关键词匹配的排名不同，生成式搜索会整合多个来源，直接生成总结性答案。对于企业而言，<strong>优化目标已从“争夺排名”转向“成为AI答案的权威信源”</strong>。这意味着内容必须足够结构化、可信且具备深度，才能被百度智能模型抓取并整合进结果。</p><br>
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<p>生成式搜索对信息的准确性极为敏感，更倾向于引用来源可靠、数据可查的内容。企业可采取以下方法提升可信度：</p><br>
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<h2>实操策略一：内容结构化与实体标注</h2><br>
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